LEOMINSTER — The Boys & Girls Club of Fitchburg and Leominster has tapped a longtime Coca-Cola executive as their new CEO.

After a months-long search by the Boys & Girls Clubs of America’s CEO Search Team and Barbara Mahoney, a search committee board member on the BGCFL, the board of directors named Elizabeth Coveney as their latest CEO. Her first day was Nov. 29.

“We are pleased to share with you that the Board of Directors has unanimously named Elizabeth Coveney as the next Chief Executive Officer of Boys & Girls Club of Fitchburg and Leominster,” wrote Winfield Brown, BGCFL’s board chair, in a letter addressed to the club’s “community partners, donors and friends.”

Coveney worked at Coca-Cola for 29 years in various roles including sales, marketing, distribution and operations. She ended her career as a vice president of national retail sales at the Goliath soft drink company. Another notable job she had was at Arnold Worldwide, an advertising agency headquartered in Boston. While there, Coveney worked as a managing partner and was responsible for the company’s marketing strategy and account service.

“As she reflects on her life and career, she is excited to apply her business acumen to a purpose driven, value-based organization, The Boys and Girls Club of Fitchburg Leominster. Her strengths are humility, empathy, openness, discipline, optimism, and vulnerability,” wrote Brown.

Coveney has a master’s in business administration from Northeastern University. She also earned a bachelor’s of science degree in organizational communication from Ohio University. According to Brown’s letter, Coveney also volunteers her time at organizations dedicated to ending food insecurity, homelessness and children, her passion. The organizations she volunteers for include: The Soup Kitchen Ministry, Grafton Land Trust, Friends of the Library, and Tend My Sheep, among others.